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Google has announced a deadline of July 2018 as the date for when Chrome will begin explicitly warning users if a site is insecure.
More than 50 percent of Internet browsers worldwide are Chrome, meaning this change may have a significant impact on web publishers.
A prominent warning may affect how secure users feel and may cause some visitors to leave a site, which will negatively impacting a sites bounce rate, advertising impressions, affiliate clicks, and E-Commerce sales.
A prominent warning will be shown in Chrome’s address bar, indicating that an insecure website is ‘Not secure.’ This warning will show for all http websites.